#212 - John Hudson, CEO of Luma1 - on making customers heroes

This podcast interview focuses on product innovation that has the power to grow the success of every organization by enabling a fluid knowledge flow. My guest is John Hudson, CEO of Luma1John is a global tech entrepreneur and investor. While he's worked in tech, including retail, e-commerce, and real estate, the main focus has been based on his belief that training is the fastest way to move the needle in any organization and the right technology can make it move faster and be even more impactful.This became the founding principle behind LUMA1, which he established in 2017. The company is on a mission to enable people and organizations to drive tangible improvements to training and communications by creating and delivering video experiences that today’s workers want.And this inspired me, and hence I invited John to my podcast. We explore what's broken in today's business world when it comes to transparent communication and sharing knowledge. We discuss how it holds organizations back when it comes to accelerating change, and what's missing to fix the problem. We discuss his big lessons learned in his attempt to embrace product-led growth and how he's steering product development to focus on what matters. Last but not least, John shares his views on what it takes to build a B2B SaaS product that makes people say, "I need to have that!"Here are some of his quotes:"The fastest way to move the needle in any business is knowledge flow. And that can be done through communications, or it can be done through formal learning, coaching, whatever it might be. A lot of organizations just don't do it. I've visited a billion-dollar company that actually does no formal training. It's all done ad hoc, but it's got nothing to do with time, money and knowledge to do it. Oftentimes in businesses, there's this sort of black box, things are sort of cloaked in this mysterious thing."During this interview, you will learn four things:That people need to feel cared about - and how to embrace that as a product conceptWhat we can learn from mistakes made in the eLearning space when it comes to getting users engaged and committed.Why a critical design criteria in development needs to be how your product helps organizations move as fast as they need to move - without dependenceWhat it takes to spark arousal amongst users and customersFor more information about the guest from this week:John HudsonWebsite LumaOne