212 | Talk about Gen Z's Influence on the Wedding Industry with Amanda Shuman

Get With the Times or Get Left Behind: Updating Your Biz for Gen Z Are you feeling stuck in your wedding business, trying to cater to the elusive Gen Z clientele? You might have been told to stick to traditional marketing strategies, but let's face it - that's not getting you the results you want. It's time to shake things up and take some brave, imperfect action to attract Gen Z clients and stay ahead in the industry. If you're feeling stagnant or overwhelmed, this episode is your guide to infusing authenticity, experimenting with new approaches, and making your business relevant to the next generation. Get ready to take your wedding business to the next level with some bold, out-of-the-box strategies! Designer, strategist, marketer and speaker, Amanda Shuman is an expert brand strategist and designer for creatives. She's the founder and CEO of Carrylove Designs, a fully-remote digital marketing agency for creative small businesses. With over 100 success stories, her team of designers and copywriters helps creatives craft a brand that stands out from the crowd so they can make more doing what they love. Known for her 'strategy-first' way of thinking, she's had the opportunity to appear on dozens of podcasts, virtual summits, and stages for creatives around the nation and supported entrepreneurs including Heidi Thompson, Maria Bayer, and Brandee Gaar. At Carrylove Designs, she's committed to providing services and education to support creative small businesses so they can get paid more to do what they love while working less. A strong believer in the power of intentional branding, Amanda knows pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. Connect with Amanda Shuman Carry Love Designs (website) Instagram Join the Find Your Ideal Client challenge at carrylovedesigns.com/client to build an avatar based on past data and experiences to identify your ideal client clearly. See you next week, friends!