EPISODE · Jun 29, 2026 · 38 MIN
212: Tamara Adams | CRO, Octave
from Sales Is King · host Dan Sixsmith
Tamara(Tamie) Adams, Chief Revenue Officer of Octave, joins host Dan Sixsmith in the New York studio during one of the most pivotal weeks of her career ,the day before Octave rings the bell on the NASDAQ. Tamie shares how she was recruited into a $1.6B carve-out from Swedish parent company Hexagon, and walks through the transformation she's driven across sales, customer success, enablement, and channel in her first nine months. The conversation covers her philosophy on CS as a driving force in revenue output, the evolving role of AI in enterprise selling, why negotiation has fundamentally changed, and what it really takes to be a successful CRO today. Tamie also reflects on her career journey from finance to Oracle to a PE-backed exit to Siemens and leaves listeners with her personal definition of success.Timestamps0:00 — Introduction0:27 — Octave rings the bell on the NASDAQ: a $1.6B carve-out from Hexagon1:07 — How Tamie was recruited as CRO3:16 — First moves: assessing systems, personnel, and data5:06 — State of Customer Success coming in5:43 — Rebuilding channel sales and alliance partnerships8:11 — CS as a true profit center: 200% pipeline growth14:39 — AI for selling: research, prompting, and the risks17:29 — The art of storytelling in sales19:17 — How negotiation has changed25:36 — CRO tenure: why it's 18–22 months and how to break through27:42 — Top skills required for a successful CRO today29:17 — Tamie's origin story: race cars, finance, and Oracle35:10 — The first CRO role: PE-backed, move with speed, exit to Siemens37:22 — Definition of success: "A little bit of grit and a little bit of grace"
Embed this episode
NOW PLAYING
212: Tamara Adams | CRO, Octave
No transcript for this episode yet
Similar Episodes
No similar episodes found.