212: The Truth About Paid Ads (That Took Me Thousands of Dollars to Learn)

If your business has plateaued, it’s not because you need to work harder. It’s because you’re still relying on organic reach to scale a company that’s outgrown it.Let’s get one thing straight:Paid ads aren’t a luxury. They’re a leadership decision.At a certain level—especially when you’re scaling from six to seven figures—visibility isn’t optional. It’s oxygen.And yet, too many women keep trying to out-content a bottleneck that’s really just a lack of new eyes on the offer.🔥 Hit subscribe for more breakthrough moments! 🔥TIMESTAMPS0:00 – Why paid ads matter when you hit a plateau0:40 – The #1 mistake most entrepreneurs make with ads1:50 – Know where your audience actually is2:22 – Why $10/day campaigns don’t cut it3:40 – Real budget examples: What I spend monthly6:00 – Data isn’t sexy, but it IS profitable7:12 – Stop boosting posts (and do this instead)9:40 – The truth about retargeting ads13:00 – Why platforms reward you when you pay to play14:15 – Running ads = growth AND organic reach boost15:10 – Final thoughts: adapt, invest smart, and grow📥 Missed a note? DM me this episode number '212' on Instagram @itsjoannebolt👉If you have a friend that also needs to hear this message, click the share button, and send this episode via text to that friend! 👉If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.