212 turning a YouTube side hustle into a real business episode artwork

EPISODE · Aug 24, 2025 · 1H 12M

212 turning a YouTube side hustle into a real business

from this is business · host Kayla Malss

In this episode Glen James is joined by Adrian Smith from RunGopher to unpack a question from Jono who’s building a flight simulator content brand called ozsim on TikTok and YouTube. Glen shares how he’s grown his own business from a side hustle podcast into a YouTube-led media company, plus dives into what it takes to grow an online channel, how to turn followers into something sustainable, and the strategies Jono could use to stand out in the flight sim community. They touch on:👉🏾 why “passive income” isn’t really passive👉🏿 setting content & revenue pillars👉 repurposing content into multiple formats👉🏻 growing a niche channel like flight sim👉🏼 reinvesting in your business and playing the long gameWe hate email spam so we don’t create it! Sign up to our newsletter to get only the valuable money, careers and property info you need.To get help, and to check out our online courses, books, resources and downloads (+ our disclaimers and warnings), click here. Hosted on Acast. See acast.com/privacy for more information.

In this episode Glen James is joined by Adrian Smith from RunGopher to unpack a question from Jono who’s building a flight simulator content brand called ozsim on TikTok and YouTube. Glen shares how he’s grown his own business from a side hustle podcast into a YouTube-led media company, plus dives into what it takes to grow an online channel, how to turn followers into something sustainable, and the strategies Jono could use to stand out in the flight sim community. They touch on:👉🏾 why “passive income” isn’t really passive👉🏿 setting content & revenue pillars👉 repurposing content into multiple formats👉🏻 growing a niche channel like flight sim👉🏼 reinvesting in your business and playing the long gameWe hate email spam so we don’t create it! Sign up to our newsletter to get only the valuable money, careers and property info you need.To get help, and to check out our online courses, books, resources and downloads (+ our disclaimers and warnings), click here. Hosted on Acast. See acast.com/privacy for more information.

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212 turning a YouTube side hustle into a real business

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This episode was published on August 24, 2025.

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In this episode Glen James is joined by Adrian Smith from RunGopher to unpack a question from Jono who’s building a flight simulator content brand called ozsim on TikTok and YouTube. Glen shares how he’s grown his own business from a side hustle...

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