213. A New Era: Benji Reflects on Content Marketing and More - Benji Carlson

To learn more about Breakthrough Academy, click here: https://trybta.com/EP213Today’s the day.The last official day of Benji's time on Contractor Evolution.And the first official day of a new era.In today’s episode, we're pumped to introduce Danny Kerr as your new host.Danny is one of the co-founders of Breakthrough Academy. In fact, he’s the visionary behind the whole thing. He’s a lifelong entrepreneur, former painting contractor and a true expert in guiding contractors to more profitable and more fulfilling businesses.In this episode, he leads his first official interview on the show—with Benji. They're diving into the history behind Contractor Evolution and everything Benji has learned about content marketing along the way.Episode Highlights:Get an introduction to the new host of Contractor Evolution: Breakthrough Academy visionary and co-founder Danny Kerr.Reminisce with Benji as he walks us through the history of the show and what he learned along the way.Learn from Benji’s experience when it comes to content marketing, and understand how you might use it to benefit your business.00:00-Intro01:42-The history and evolution of Contractor Evolution14:34-The case for content marketing25:12-Content Marketing 101 for contractors42:46-Value-add content vs. salesy content47:41-Avoiding false starts54:04-Lightning round