213: Blogging and Content Marketing: 10 Things To Know

I want to share with you the audio of a keynote I gave at a conference early last year on the topic of 10 things I wish I’d known about blogging and creating content for content marketing when I started. I dug back and found a talk that I gave at the Super Fast Business conference which is run by James Schramko here in Australia. I talk about defining what your blog is about, the 3 phases of creating great content, how to mix up the different types of content that you feature on your blog, idea generation, creating ‘content events’ on your blog and how to differentiate yourself in your content. James puts on a great event and asked me to share some of my story but also give some practical tips on content creation.