213: Blogging and Content Marketing: 10 Things To Know

10 Things I Wish I Knew About Blogging and Content Marketing When I Started Today, I want to share the audio of a keynote I gave at a conference early last year about 10 things I wish I’d known about blogging and creating content for content marketing when I started. In episodes 204 and 205 I shared some recordings of keynotes I’ve given, and the response from many of you was that you wanted to hear more of that style of podcast. So today I dug out a talk I gave at the Super Fast Business conference, which is run by James Schramko here in Australia.s James, who puts on a great event, asked me to share some of my story and give some practical tips on content creation. I talk about defining what your blog is about, the three phases of creating great content, how to mix up the different types of content you feature on your blog, idea generation, creating ‘content events’ on your blog, and how to differentiate yourself in your content.    I loved doing this talk, and I hope you enjoy it too. Don’t forget to join the Facebook group Slides from the Talk For those of you who would like to follow along with the slides - here they are. 10 THINGS I WISH I KNEW ABOUT CONTENT MARKETING WHEN I STARTED from Darren Rowse Further Listening on 10 Things I Wish I Knew About Blogging (and Content Marketing) When I Started 059: What Should I Blog About? 15 Questions to Ask to Help Identify Your Blogging Niche or Focus 033: 2 Questions to Ask to Help You Find Readers for Your Blog 011: Create 10 Blog Post Ideas for your Blog [Day 11 of 31 Days to Build a Better Blog] 084: How to Come Up With Fresh Ideas to Write About On Your Blog 086: How to Get into the Flow of Creating Great Content for Your Blog 087: 9 Questions You Should Ask Before Hitting Publish On Your Next Blog Post 152: How to Use Embedded Content on Your Blog [Challenge] Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there and welcome to episode 213 of the ProBlogger podcast. My name is Darren Rowse, and I’m the blogger behind problogger.com, a blog, podcast, event, job board, and a series of ebooks, all designed to help you as a blogger to grow your audience. You can find more about ProBlogger over at problogger.com. In today’s episode, I want to share with you an audio from a keynote I gave at a conference early last year. The topic was '10 things I wish I had known about blogging and creating content for content marketing when I started'. A bit of a mouthful, but you get the idea. Back in episode 204, 205, just a few episodes ago, I shared a couple of recordings from keynotes I’ve given at my ProBlogger events and I had so much positive response from that. People really enjoyed that format, a presentation, a talk. Longer form and also the slides from those talks as well. I wanted to do it again because many of you wanted more of that style of podcast. We’re not going to do it every week by any account. I don’t give that many talks. But I did find this one from the Superfast Business Conference. It’s a conference that is run by James Schramko. Many of you will know here in Australia. It’s run in Sydney and it was a great event. I really enjoyed getting to that particular event. James puts on a really good event, and he asked me at the event last year to share some of my story but also give some practical tips on content creation. Really, that’s what the focus of this talk is about. In it, I’ve given a few tips on defining what your blog is about but then we get a lot into content creation itself. I talk about three different phases of creating content. I talk about how to mix up the different types of content that you might want to feature on your blog. I talk about idea generation, some tips on creating content, finishing content, running content events and challenges on your blog and also how to diff...