213. Get Paid to Sample: Food Service Growth Hack With Stephanie Lind, Elohi

213. Struggling to get your CPG brand discovered without burning cash on demos, slotting fees, and trade spend? You're not alone—and you're probably overlooking one of the most profitable growth channels available: food service. In this episode, we unpack how restaurants, hotels, schools, and ghost kitchens can become your most powerful paid sampling engine. Instead of paying for retail shelf space and high-low promotions, you can leverage ready-to-eat, prepackaged products to drive trial, increase margins, reduce waste, and expand distribution—while helping local operators survive and thrive. You'll learn how to structure your pricing architecture, align your messaging with restaurant operators, avoid costly retail mistakes, and turn food service into a pull strategy that fuels retail growth. Download the free episode guide to go deeper into these strategies, and listen to the related trade marketing and category leadership episodes to build a more profitable, resilient CPG growth plan. Get instant access on the show webpage: RetailSolved.com/session213