213 – How the Online Marketing World is Evolving with Lynn Rivest

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Lynn Rivest and Karen Yankovich discuss how the online marketing world is evolving. Lynn Rivest is an Online Business Strategist helping solo entrepreneurs focus on what matters most in their business to make it flourish. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   About the Episode: Today, Lynn Rivest joins me on the show for an eye-opening episode on how the online marketing world is evolving. She is an Online Business Strategist helping solo entrepreneurs focus on what matters most in their business to make it flourish. Lynn is a tough lover. She will tell you the truth and let you decide what you want to do with it. I have Lynn on my team, and I can tell you she is such a gem. The online marketing world is evolving with every dawning day. What worked a few years back might no longer work today. The Covid Pandemic has allowed us to see how much we have lost the human touch in how we do business. AI is taking over, and people are tired of automation. For instance, some years back, people created a course once, and they would sell it over and over with live sessions. Today, people want to have live sessions with the course creators. They want to feel the human connection between them. You need to offer a human-to-human relationship to avoid running out of business soon. Old tricks are foundations, but we must embrace new ways of doing things. In marketing, we see a lot of changes. People only want quality. Quantity has no place in the current marketplace. As an entrepreneur, you must look at your marketing strategies to see if quality is winning over quantity and if your messaging has a human touch. According to Lynn. Unlike some years back, the noise in the marketing world is so loud that you must find a way to communicate with your audience away from the noise. In this episode, Lynn shares some mistakes to avoid if we want to succeed in online marketing. She also shares some gems to help us transition to the next level of our business. Listen in and learn.   Episode Spotlights: Where to find everything for this week's episode: http://karenyankovich.com/213 Getting to know Lynn and how she discovered her sweet spot [04:33] How finding clients has evolved since 2019 [07:29] The power of knowing where your audience hangout [12:38] Doing the things that bring money first [13:33] Put in time for exploring new things [14:20] The shift in the online marketing world [16:17] Quality over quantity: Getting back to delivering quality [21:52] Sticking to methods that do not work [28:52]   Magical Quotes from the Episode: "Even when, you're good at helping somebody do one thing, you'll fall back on doing those things yourself. It's just natural." "Finding the people right for you, is that you need to be even more clear and specific, then you ever had to before." "There's always going to be something pulling us away in some way. That seems like a good idea for our business." "It is practically impossible to have a launch that is a six-figure launch when you don't have an audience to support it." "If you're doing something that is higher quality, meaning you're not selling, you know, the $27 product, you're not, you're not among many on the shelf, like you're not a commodity in that way. You want to connect with certain people over the masses."   Resources Mentioned In This Episode: Where you can find Lynn Rivest: Website Lynn's Newsletter LinkedIn Twitter Sign up for the She's LinkedUp Masterclass Join my free Facebook Group if you have any questions about today's episode   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict