213: It’s June and Time to Clean Your Email List: 5 Hygiene Tips to Boost Performance with Host Kendra Corman

Send us Fan MailWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.Key Points:Remove inactive subscribers - Say goodbye to those who haven't engaged in months.Segment your list - Organize subscribers for targeted content.Validate email addresses - Weed out invalid and fake emails.Implement a re-engagement campaign - Win back disengaged subscribers.Make unsubscribing easy - Respect preferences and maintain reputation.Join Kendra every Tuesday and Thursday for more marketing insights! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here