213. Marketing: 7 Principles of Persuasion

This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.00:00 Introduction and Celebration of New Beginnings02:13 Understanding the Influence Framework09:50 Principles of Persuasion Explained15:21 Applying Persuasion in Marketing Funnels22:50 Recommended Books on Persuasion32:56 Ethics of Persuasion vs. ManipulationLearn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtechAre you a medtech marketer or sales leader? Join our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthleversFor limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024Follow The State of MedTech on:⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠TikTok⁠⁠⁠⁠X⁠⁠⁠⁠Facebook⁠⁠⁠⁠Follow Omar M. Khateeb on⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠TikTok⁠⁠⁠⁠X⁠⁠⁠⁠Facebook⁠⁠