EPISODE · May 29, 2026 · 46 MIN
213: Shanna Hocking, Hocking Leadership
from RAISE Podcast
On this episode of the RAISE Podcast, Brent hosts Shana Hocking, founder and CEO of Hocking Leadership.Shana shares her journey from discovering fundraising during her first month at Columbia University to building a career in higher education advancement at institutions like The University of Alabama, The Wharton School, and Children's Hospital of Philadelphia. She reflects on being rejected from more than 100 jobs early in her career, developing innovative donor engagement programs like Wharton Women in Leadership, and learning how philanthropy creates meaning and opportunity for donors and students alike.The conversation also explores leadership, organizational culture, and the future of advancement work. Shana discusses launching Hocking Leadership, writing One Bold Move a Day, building a following through years of LinkedIn content creation, and helping advancement leaders navigate change, invest in people, and prepare their teams for the future of philanthropy.
What this episode covers
Brent is joined by Shana Hocking, founder and CEO of Hocking Leadership. Shana shares her journey from discovering her passion for advancement work as a student at Columbia University to leading major gifts initiatives at The Wharton School and eventually launching her own leadership consulting firm. The conversation explores authentic leadership, investing in people to strengthen fundraising results, building innovative donor engagement programs, and preparing advancement teams for the generational shifts shaping the future of philanthropy.
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213: Shanna Hocking, Hocking Leadership
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