213: The Importance of Blogging & Approaching Influencers

Over the years, Kathi has travelled all around Scotland, writing blogs and travel guides along the way. But this hasn’t been a casual travelling blog; Watch Me See - A Scotland Travel Blog has built up a strong following and Kathi has worked hard to turn it into a viable business. She has done this partly by working with other travel businesses and much the Q&A discussed the best way for bloggers and businesses to work together. Kathi discusses how to approach and work with bloggers and 'Influencers' to better promote your brand, debunking some myths along the way.