#214 – Writing a handbook for salespeople w/ Dr Beth Rogers & Dr Jeremy Noad

This week on the Sales Transformation Podcast we have three doctors of sales in the building, as Phil is joined once again Dr Beth Rogers and Dr Jeremy Noad to discuss their new The Sales Professional’s Handbook series of books.  These books broaden the scope of their previous work, Selling Professionally, to go beyond an apprenticeship curriculum and offer a practical guides, examples, glossaries and coaching questions that salespeople can use every day.   Highlights include: [14:32] AI is just another part of a salesperson’s toolkit [21:59] Are your activities actually moving the customer journey? [25:53] Salespeople are too often expected to “sink or swim” with no training   The first two volumes in The Sales Professional’s Handbook series, Building the Foundations for Professional Selling and Selling with Control, are available now: https://www.amazon.co.uk/dp/B0H9F481W2?binding=paperback&ref=dbs_dp_rwt_sb_pc_tpbk    Connect with Philip Squire on LinkedIn  Connect with Beth Rogers on LinkedIn Connect with Jeremy Noad on LinkedIn   Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.