214｜從保溫杯看見行銷人不可忽略的「隱性需求」！

from WA嘎哩供 · host Wawa｜廣告樂血研究院院長

如果你也想變得更自律、建立好習慣，不妨從一副好耳機開始，陪你撐過每一段想放棄的時候。 YOULISN J11 氣傳導防水運動藍牙耳機 👉https://reurl.cc/ek3KnL ✨氣傳導設計，不入耳戴整天也不痛 ✨IPX7 防水，爆汗、淋雨也不怕 ✨內建警示燈，夜跑超安心 ✨續航15小時，音樂不間斷 ✨28g超輕盈 ✨可同步聽環境聲音，不與世界斷線 🔔 本集主題：從保溫杯看見行銷人不可忽略的「隱性需求」！保溫杯明明不需要用到那麼多個，但為什麼我們常常不知不覺的就買了好幾個呢？答案不在容量，也不在保溫幾小時，而是因為「隱性需求」。什麼是「隱性需求」？這集我們就來聊聊保溫杯背後那些沒被說出口的情緒！本集亮點 ↓ ✨ 保溫杯不是工具，而是一種自我安慰的儀式 ✨ 保溫杯是「社交盾牌」？！ ✨ 不能丟的舊杯子，其實是生活的證據 ✨ 廣告人必修課：從物品看見消費者沒說出口的情緒品牌賣的不是一個杯子，而是一種「我正在變好的證明」。加入會員，支持節目： https://open.firstory.me/user/cklj26wat0dph0878lm4kozmq 留言告訴我你對這一集的想法： https://open.firstory.me/user/cklj26wat0dph0878lm4kozmq/comments - 來這裡找Wawa ↓ Email｜[email protected] Line 社群｜廣告很累廣告很美｜https://reurl.cc/dD196V 開課快手｜廣告樂血課程｜https://go.newsveg.tw/5hyzlk Instagram｜wawa_in_ad｜http://fla.tw/WawaIG YouTube｜廣告樂血研究院｜http://fla.tw/WawaYT Podcast｜ WA嘎哩供｜http://fla.tw/WawaPod Podcast｜故事虎咬豬｜https://reurl.cc/aqrn33 Powered by Firstory Hosting

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214｜從保溫杯看見行銷人不可忽略的「隱性需求」！

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