#214 – David Saltzman Explains Why You Must be the Guide, Not the Hero

When people don't get your story right, they often buy from someone else.  Therefore, effectively communicating the value of your company's services is crucial to your company's profitability and growth. David Saltzman is a marketing guru who joins us to candidly share common mistakes too many leaders make in explaining what their company does, and what to do instead.  Most leaders describe themselves and their people as heroes.  However, this is less effective than being a guide to someone's desired destination.  David's company, The Saltzman Group, helps leaders craft stories that sell customers, employees, communities… he wants us to stop talking and start communicating.  David and David, our host, discuss ways you can create clarity that cuts through and gets noticed.  There are some great tips here! Our guest, David Saltzman, is a 20-year nationally-published monthly columnist, a certified StoryBrand consultant, and hosts the award-winning ShiftShapers Podcast.  His company, The Saltzman Group, also serves as a fractional CMO for companies in a variety of industries worldwide.   Spotify  Apple Podcast  Google Podcast  Manage2Win   ------- This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients. I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes. Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.  Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com