214. Gut Instincts and Green Flags: Inside Allison Willson's Design Philosophy

In this treat of an episode, I sat down with the spectacular and talented Toronto Designer, Allison Willson to talk about all of the things - life, career changes, aesthetic, pricing and more! Allison shares why she finally decided to go out on her own and start her design firm after working 11 years at Sarah Richardson Design. She explores how she'd describe her distinctive style and how saying NO to some things can be the right move for your business, your livelihood and for your clients. She talks about balancing projects and staying within your capacity, her experience managing a team and her thought process behind her pricing model. She also dives into why she listens to her gut and the green flags she looks for when speaking with potential clients. We learn about her thoughts on magazine spreads, what they do and and don't do for her business, and her love/hate relationship with Instagram! Finally, don't miss her incredibly poignant nugget of wisdom that has truly stayed with me since our conversation!   Learn more about Allison Willson on her website and on Instagram   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!