EPISODE · Apr 6, 2026 · 52 MIN
#214 - How Josh Smith Built Montana Knife Company From His Garage While Working Full Time
from The Land Podcast - The Pursuit of Land Ownership and Investing · host Jake Hofer
Welcome to the land podcast, a platform for people looking to educate themselves in the world of land ownership, land investing, staying up to date with current land trends in the Midwest, and hearing from industry experts and professionals. On today's episode, we are back in the studio with Josh Smith of Montana Knife Company. We discuss: Brand > product. Identity drives demand Word-of-mouth beats paid ads Start before you’re ready Work your passion before quitting Conviction attracts customers Build with people better than you Premium wins when it means something DTC thrives on authenticity Mentorship changes lives American manufacturing still matters And so much more! Thanks again for all of the support from our partners—none of this would've been possible without them! -Moultrie: https://bit.ly/moultrie_ -Hawke Optics | Use Code WHTL for 15% off: https://bit.ly/hawkeoptics_ -OnX: https://bit.ly/onX_Hunt -Painted Arrow: bit.ly/PaintedArrow - Buck Land Funding: https://www.firstbankers.com/bucklandfunding - Latitude Outdoors: https://www.latitudeoutdoors.com/ - Whitetail Master Academy https://www.whitetailmasteracademy.com - Use code 'HOFER' to save 10% off at www.theprairiefarm.com - Massive potential tax savings: ASMLABS.Net
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#214 - How Josh Smith Built Montana Knife Company From His Garage While Working Full Time
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