#214 Marketing para Startups: Cómo crecer, escalar y atraer clientes con Toni Correa

from Marketing para David (no Goliat) · host Javier Yranzo

En este episodio, conversé con Toni Correa, fundador y CEO de Chipax, una startup que ayuda a más de 1500 pymes a ordenar sus finanzas con tecnología simple y efectiva. Hablamos sobre cómo validar una idea, conseguir los primeros clientes y escalar un SaaS desde cero con herramientas, estrategia y mucho aprendizaje en el camino.Toni compartió cómo pasaron del boca a boca a un modelo de crecimiento basado en producto, usando tácticas como viral loops, contenido fundacional y una versión gratuita que convierte usuarios en clientes. También exploramos cómo diseñar un sitio web que realmente vende, la importancia del onboarding autónomo y cómo priorizar los canales que sí funcionan.Además, hablamos de los desafíos más duros, como los despidos masivos y sus aprendizajes, y el rol clave de herramientas como Intercom, Zapier y Notion en la eficiencia operativa de una startup en crecimiento.👉 Únete a nuestra comunidad en Marketing Tips y aprendé de quienes ya están haciendo crecer startups en la vida real. 🚀Keywords: marketing, startups, Chipax, crecimiento, ventas, marketing digital, viralidad, SaaS, estrategias, emprendimiento, validación, propuesta de valor, publicidad, onboarding, tecnología, herramientas, empatía

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This episode is 47 minutes long.

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This episode was published on April 13, 2025.

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