#214 – Martin Cardell – EY | Driving Innovation in Products, Business Models, and Customer Understanding

Martin is the Global Mobility Solutions Leader within EY’s Consulting practice. He joins to discuss the key shifts in the mobility sector, and how companies can position themselves for success. Takeaways The mobility industry is undergoing a significant shift, and companies need to strategically position themselves to adapt to the changes. Understanding customer expectations and providing a seamless experience is crucial for success in the industry. New revenue streams can be generated through energy management, circularity, and software. The EV market presents challenges, such as range anxiety and the need for a robust charging infrastructure. Companies must be agile, innovative, and flexible to navigate the rapidly evolving landscape. Companies need to conduct portfolio analysis and make strategic bets for the future. Increasing capability in driving innovation is crucial, not just in products and technologies, but also in business models and customer understanding. The workforce needs to acquire new skills and capabilities through reskilling, upskilling, and attracting new talent. Cultural and organizational gaps between traditional companies and startups can hinder agile problem-solving and implementation. Links: Show notes: http://brandonbartneck.com/futureofmobility/martincardell Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home https://www.linkedin.com/in/martincardell/?originalSubdomain=se https://www.ey.com/en_us/services/mobility Bio: Martin is the Global Mobility Solutions Leader within EY’s Consulting practice. He has over 20 years’ experience as a management consultant. Martin’s past work includes developing new business models, innovation, customer management, business transformation, strategy development, cost reduction and outsourcing projects. Martin works primarily with automotive and industrial clients but also has extensive experience with telecom companies and public organizations. Martin holds a Master of Science degree in International Management from the School of Business, Economics and Law at the University of Gothenburg. About EY EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. About EY’s Global Advanced Manufacturing & Mobility Sector Urbanization, changing consumer expectations and emerging digital technologies are reshaping what’s possible, from the production and distribution of goods to the transportation of people. To succeed in this new world of mobility and smart manufacturing, incumbents must transform themselves at unprecedented speed — to think like an innovative startup, tap into new talent and engage the customer. With experience across the value chain and key technology alliances, our teams show clients how to create efficiencies now while adopting digitization and optionality for long-term growth. Automotive, transportation, aerospace, defense, chemicals and industrial products companies can draw on the strength of our network of cross-industry players and put our diverse range of approaches to use today to equip their businesses for tomorrow. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.