214: Optimize - Making Old Content Better, Building Authority, and Understanding the Impact of Your Optimizations

How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts. ----- Welcome to episode 214 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how to optimize old posts, connect your posts to one another, understand the impact of your optimizations, and more. Optimize  It's time to talk optimization! And this episode will help equip you with the strategies and processes you need to optimize your posts, build authority, and First, you'll hear from our SEO Expert, Casey Markee, as he talks about optimizing and republishing old posts. He also talks about whether or not it's okay to have a 404 page and when you should consider noindexing your posts. Then you'll hear from Jeff Coyle from MarketMuse, a content planning and optimization software, about connecting your posts to one another and the tools you can use to optimize your posts. And then Bjork Ostrom, rounds out this episode by talking about how you can track and monitor your optimization efforts to make sure that they're having the impact you hoped. It's a simple way to keep tabs on whether or not you're targeting the right posts with the right optimizations. It's a really helpful episode, and we hope you'll be able to apply these tips to your own blogging efforts. Enjoy! In this episode, you'll learn: Who the Father of SEO was How to select old content to optimize and republish What it means to noindex a post If it's okay to delete a post What technical SEO is and how to optimize for it How you can find posts to optimize Why it's important to "connect" your posts Tools you can use to optimize your posts How to build authority How annotations in Google Analytics work Resources: Yoast SEO plugin SEMrush Moz Screaming Frog Broken Link Checker WP Rocket ShortPixel Cloudflare Contact Casey on his website, Media Wyse, and on Facebook Google Search Console MarketMuse Connect with Jeff Google Analytics If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].