#214 The Power of Niching (route to £5m ARR)

In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling. I’ll walk you through: 💥 Why I’m happy to let go of a client worth nearly 5% of turnover 💥 The real reason we’re growing faster (hint: it's not referrals) 💥 How niching has helped our team deliver better and charge more 💥 The 5-year plan to take the firm to £5M and beyond 💥 What you need to build influence in your sector (even without a big audience) 💥 And the tough lesson I learned after getting banned from LinkedIn If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus. -------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675