215. Ben Reynolds, VP Business Development at Walkbase, a STRATACACHE Company: Mastering In-Store Media Analytics

Welcome to The FMCG Guys' first episode of 2025! In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement.  Walkbase Website: https://www.walkbase.com/ STRATACACHE website: https://stratacache.com NRF Event: https://stratacache.com/en/retail_media_networks/ Episode about the 7 Deadly Sins: https://www.fmcgguys.com/chris-riegel/  Topics covered in this conversation: In-Store Measurement: how to measure the customer journey in a physical like on website Technologies and Platforms in the market that help Retailers and Brands Better understand what's happening in-store Retail Media Standardization Efficiency of Media: how did content change behavior? How to navigate Privacy legislation, such as GDPR In-store physical and digital activations Differences between Europe and North America and what the future looks like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian