215. Is Your Marketing Message Honest Enough?

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad 2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive 3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers So part of building a business you’re proud of is giving yourself permission to take an authentic stance about your work and the path your dream clients walk down. Sometimes taking a firm stance feels easy and inspiring. Other times… it’s tricky.   1. What is it I really want to say? 2. Will people even get it? 3. And if they do, will they get it enough to want to hire me?   Those were the questions my guest, Angela Beeching, brought to the conversation today. Angela helps musicians get more of their best work out into the world so they can become the artists they are meant to be. She’s worked as a coach for many years and over that time, her confidence, her methodology, and her motivation has evolved. But Angela’s marketing message hasn’t completely kept up with that evolution. So we put our heads together today to help Angela lean into her stance and identify the message underneath Angela’s message. If you’d like to bring a little more bravery to your marketing, this episode is for you.   Key Takeaways 1. Align Your Marketing with Your Core Truth 2. Narrate Your Journey 3. Use the Awareness Ladder 4. Use the Fourth Wall Technique 5. Practice Truthful Conversations   Timestamps & Key Topics [02:29] Angela's experience as a Hive member [03:36] The goals for today's coaching session [04:57] The disconnect in Angela's marketing and her desire to align it with her deeper purpose [06:57] The spiritual aspect of Angela's work and it's challenges [08:45] Angela's need to lean into her core message in her marketing [09:40] Identifying the gap in Angela's marketing and her struggle to fully express her truth [12:38] Practical ways for Angela to practice integrating her truth into her marketing [16:53] The challenge of distilling complex truths into a marketing message [19:27] The awareness ladder and its relevance to Angela's ideal client [22:22] The balance between concrete goals and deeper truths in marketing [24:22] The long journey of client readiness and the role of truthful messaging [25:25] Using the fourth wall technique [29:48] Suggestions for catchphrases and a truth audit [33:54] Attracting clients who are hiding from their work and addressing their readiness [35:18] Practicing truthful conversations with potential clients [37:03] Truthfulness audit and next steps for Angela  CONNECT WITH ANGELA: WEBSITE: angelabeeching.com FACEBOOK: facebook.com/angela.beeching