215. Stop Wasting Trade Spend: Fix Your Promo ROI With Yuval Selik, Promomash

215. If your trade promotions are draining cash instead of driving growth, your runway is shrinking fast. Most CPG brands waste up to 70% of their trade spend on ineffective promotions—and don't even know it. That's deadly when cash flow is tight and competition is fierce. In this episode, I break down how to take control of your trade marketing, manage deductions, and stop funding "weeds" that choke your brand's growth. You'll learn why spreadsheets fail scaling brands, how poor demo and TPR management destroy margin, and how to use real-time data to make smarter promotional decisions. We dig into promotion ROI, deduction management, demo effectiveness, and how to say "no" to the wrong deals. Retail is pay-to-play only if you don't know better. When you master trade promotion strategy, you extend runway, improve cash flow, increase investor confidence, and earn retailer trust. Download the free Trade Marketing Optimization Checklist to evaluate your current spend and uncover hidden profit. Then listen to the related episodes on trade promotion, deduction prevention, and retail execution to go deeper and build a bulletproof CPG growth strategy. Get instant access on the show webpage: RetailSolved.com/session215