216: AI and the Evolution of Digital Marketing with Guest Josh Muskin

Send us Fan MailIn this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to changing trends and provide value to their audience.Topics Discussed:AI's impact on B2B content strategyGoogle's content quality update and SGEThe importance of creating valuable contentChanges in paid media targetingFirst-party data collection strategiesEpisode Resources:WebmechanixChatGPTGoogle's SGEGuest Information:Josh Muskin: VP of Sales and Marketing at Web MechanicsLinkedIn: Josh MuskinWebmechanix: websiteThank you for tuning in! If you learned something valuable from this episode, please rate and subscribe from wherever you're listening or watching. Join us every Tuesday and Thursday for more insights and discussions on Imperfect Marketing. See you next time! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here