2168: Should I Use Landing Pages

This podcast is an answer to an email that Rich received recently from a podcast listener about landing pages. It seems that RIch had mentioned on a webinar that he prefers to send web traffic to landing pages that are on your main website… as opposed to some conventional wisdom that says you should have stand-along landing pages. What's the best way to handle this? Rich has all the answers on this admittedly thorny topic.