#217: Fireside Chats, Pt. 1

Logan and Chris are in Miami having a fireside chat with Brad Akers, owner of Elevated Solutions. Brad's business is very similar to Contractor Growth Network but aimed specifically at roofing contractors. The guys are discussing the idea of conviction as it applies to contractors. When you have an unwavering belief in what you do -and that what you do has a greater impact- you will achieve so much more success all through your process.   In this episode, we talk about… Why you should sell with conviction -How when you know your service can make customers happier and their lives better, you are obliged to convince the customer to go forward for their own sake. How to use your conviction to convince customers who are objecting to price without falling back on shallow justifications. How to spark emotions in customers that will make sales transformational rather than transactional. How conviction at each step of the process transfers abundance to the next step. So, if you have conviction in your marketing, you will have more leads, and so on. Why humility doesn't necessarily apply to situations where you're trying to sell something. If you have conviction that you are the best at what you do, you need to let people know. How conviction in leadership trickles down to the whole team and makes the business move forward ten-fold.  Why digging deep to find a "why" for your business will help strengthen your conviction. The importance of work-life balance and spending time with family to both Logan and Brad, and how that drives their businesses.   Links to resources:   Brad's business Elevated Solutions   Brad's LinkedIn   Contractor Sales Academy   To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.   For more Contractor Growth Tips, visit https://fullsailmarketing.com