217: How to Use Speaking to Grow Your Coaching Business with Laurie-Ann Murabito

Speaking might be the most underused growth strategy in your business.In this episode of Business Your Way, Caryn sits down with Laurie-Ann Murabito, a speaker trainer and speaking strategist who went from painfully shy to a professional speaker. She now helps coaches and entrepreneurs get known, get booked, and get clients through the power of speaking.Laurie-Ann shares about her signature framework for crafting a speech that converts (including the two questions you must answer before writing a single word), how to think about speaking in a whole new way (hint: your podcast, your sales calls, and your live videos all count), and the mindset shift that will change how you show up on stage and on camera.You'll also hear why niching into a specific industry's speaking circuit could be your fastest path to visibility, how to work a room before you even take the mic, and what to do when everything goes wrong.If you've been putting off getting on stages — virtual or in-person — this conversation will change that.-----** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **-----To learn more about and connect with Laurie-Ann, visit:https://speakandstandout.com/-----To learn more about and connect with Caryn, visit: https://caryngillen.com/-----Tags: public speaking for coaches, speaking to grow your business, speaker training, business visibility