#217: Jared Belsky, CEO of Acadia – Avoid the dysfunction tax

What’s the “dysfunction tax” — and how is it costing your business?  Find out in today’s episode with Jared Belsky. He’s the CEO of Acadia, a digital marketing agency that works with big names like Red Roof Inn, Maggiano’s, and Party City. Plus, Jared has a lot of practical advice to maximize your ad agency partnership — for better communication, ad creative, and results!  You’ll also learn: The danger of getting too far from the details What to do when you want to fire your ad agency Tips for making an effective creative brief Why asking the wrong kind of questions is a huge missed opportunity Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.