217. ONE Question for Clients Who Pick You and Can't Wait to Pay You

There's really not as much competition as you think, and I want to prove it to you. We think the market is saturated. We think we need another certification, a bigger audience, or shinier branding and results to make sales. Not that those things don't matter. But, that makes it tough to stand out when we're all chasing the same things to look good on paper. But what if the thing that actually makes people hire you, and keep paying you, has more to do with something else? In Episode 217, I'm breaking down ONE Question for clients who pick you (and can't wait to pay YOU). This is exactly what I've been asking for over 8 years, that's behind my fully booked, in-demand practice and $2.1M in revenue (hint: this is the real driver behind every marketing and sales strategy that actually works.) In this episode, you'll hear: The real reasons people buy and what actually drives investing decisions, and why being good on paper and your social media following have less to do with it than the online gurus make us think. Exactly why my husband picked his personal trainer and paid in full, from what his coach did that made him the obvious choice in a gym full of credentialed options to what his past two trainers did that cost them a repeat client. My 3-part Social Currency framework for building strategic and leveraged relationships, and why without it, you'll work harder for fewer results no matter how good your strategy is. ONE Question that's been at the core of my fully booked high level 1:1 coaching practice, keeps my pipeline full, and is behind $2.1M in revenue, and how to use it to attract more clients who already know you're the right person for them. Episode Links: Claim your free seat here for Webinar Sales Minus the Ick Substack article: I'm a freebie hunter, too. I also made $88k after giving away a free 6-week sales course (plus, steal my sales script to avoid the bait and switch)   Join Kim on Substack at Business Inside Out here Connect with Kim on IG: @kimargetsinger Book a free coaching consultation here Kim's website