217. Sales: Going from Consumer to Enterprise with Joseph Hyland Authement, Commercial VP of Enterprise at Eko Health

This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech00:00 Introduction and Welcome Back03:14 The Importance of Sales Coaching11:30 Five-Step Coaching Methodology22:48 Step One: Identifying Areas for Development23:15 Step Two: Observation in Action36:31 Step Three: Immediate Feedback38:54 The Importance of Feedback in Presentations40:32 Generational Perspectives on Leadership42:49 Building Trust Through Constructive Criticism44:46 The Role of Strong Leadership in Team Development46:52 The Art of Delivering Difficult Feedback49:36 The Impact of Tone and Delivery in Communication51:31 Navigating Feedback in a Professional Environment53:35 The Balance of Tough Love and Support55:41 The Psychology of Effective Feedback56:21 Learning from Bad Feedback Experiences01:00:08 The Dangers of Alcohol in Feedback Situations01:02:35 Demonstrating Excellence Through Example01:05:18 The Fluidity of Coaching Steps01:11:24 The Importance of Discovery in Sales01:16:12 Humor as a Tool for Feedback01:23:21 Closing Thoughts on Professionalism and PresentationFor limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024Follow The State of MedTech on:⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠TikTok⁠⁠⁠⁠X⁠⁠⁠⁠Facebook⁠⁠⁠⁠Follow Omar M. Khateeb on⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠TikTok⁠⁠⁠⁠X⁠⁠⁠⁠Facebook⁠⁠