217: Why a Marketing Agency Can't Guarantee Bookings

Chris debunks some myths and tells some home truths about working with a marketing agency.There is often very little open discussion about using marketing agencies and many tour operators and suppliers are regularly misled about what they can expect when working with an agency. I want to cut through the silence and offer my [admittedly biased] perspective on the situation. This blog is relevant to anyone working in the tour and activity industry, but it’s particularly relevant to anyone considering entering into a relationship with a new agency.