#218 | A Summer of Lager

Welcome to The Summer of Lager. As we race through 2026, the longer, warmer months are fast-approaching. And with that, so does the consumer appetite for cold, beautiful lager. And in Scotland, one of the country’s finest breweries has just launched a new beer that’s sure to be a hit in 2026 and beyond. Independently owned and proudly based in Alloa — the historic brewing capital of Scotland — Williams Bros Brewing has brewed, packaged and shipped every beer from its Scottish site for over 30 years. Best known for creating Joker IPA, one of Scotland’s most iconic modern beers and the country’s number-two selling IPA, the brewery continues to grow year on year while staying true to its values: quality, independence and innovation. Fast forward to 2026 and the creation of Ceilidh – the latest expression of that philosophy. A premium lager, brewed and aged in Scotland, it’s designed for today’s drinkers who value provenance, flavour and style in equal measure. Named after Scotland’s iconic social dance, Ceilidh captures the spirit of connection and celebration in every glass. As Scotland prepares for a historic World Cup appearance, Williams Bros is raising a pint to the moments that bring people together. In this episode we speak to Meet Marc Dickson. Marc is an on-trade account manager at Williams Bros Brewing Company in Alloa. We discuss how he moved from a career in coffee to one selling beer and why, for him building longstanding and meaningful relationships is a highlight of his role. We talk about the brewery’s ongoing success with its no-and-low range and find out that why Ceilidh, is a premium Scottish lager brewed for moments worth celebrating.