218: Anthony Iannarino: Leading Growth: The Proven Formula for Consistently Increasing Revenue

Anthony Iannarino is a writer, speaker, salesperson, sales leader and entrepreneur. He publishes a daily blog at www.thesalesblog.com. His new book is called Leading Growth: The Proven Formula for Consistently Increasing Revenue . The book is an expert guide to enabling revenue growth in your sales team. Anthony Iannarino was frustrated with how sales were going at his staffing company when he discovered that there was a bigger problem at hand - the sales conversion process. Anthony dedicated 11 years to researching, developing, and testing his sales formula. This resulted in a proven framework that enables sales managers to seamlessly complete the competency transfer process. Over the next decade, the sales teams he worked with consistently hit their aggressive sales targets through value creation, differentiation, and knowing exactly what to say to advance the sale. Today Anthony is a 3-time best selling author, keynote speaker, and has helped 321+ companies maximize their conversions. In this podcast for managers, Audrey, Lee and Anthony discuss:   -New frameworks for growth involving people, planning, pipeline and efficacy of your new strategy -Examples of how to talk to salespeople who are failing at prospecting and/or hitting goal -How to make salespeople self-report to create accountability -Suggested new communication methods and cadence to boost revenues   "The number 1 mistake managers make is lack of engagement and not enough engagement. They often believe they are too busy, much of the time this is because their company takes them away from their teams.”– Anthony Iannarino   Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Anthony Iannarino      https://www.thesalesblog.com/ https://twitter.com/iannarino https://www.linkedin.com/in/iannarino/ Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/    Learn more about your ad choices. Visit megaphone.fm/adchoices