218. Chapter 2: Clarify Who You Serve

Welcome to our breakdown of Chapter 2 of Clockwork, Revised and Expanded: Design Your Business to Run Itself. In this episode, we discuss: How to do less to achieve more The value in narrowing your niche. Completing the Crush/Cringe Analysis We suggest that you read the chapter and then come listen to this episode covering pages 25-40. If you would like access to our FREE Study and Discussion Guides, and the ability to binge the podcast instead of waiting for weekly episode drops, you can opt in to a private feed here → http://www.runlikeclockwork.com/bookclub You can share your reflections with us over on Instagram --> ⁠@rlclockwork⁠ If you don't have your copy of the book yet, you can grab a ⁠physical, kindle, or audible version here.⁠