#218 – Das große Sponsored Brands Update: Was du als Marke 2025 wissen musst

Amazon legt bei Sponsored Brands kräftig nach. Florian schaut sich in dieser Folge an, welche neuen Features du unbedingt kennen solltest und warum Sponsored Brands 2025 längst kein Nice-to-have mehr, sondern Pflicht für jede Marke sind. Diese Folge ist ein Muss, wenn du das Marken-Game auf Amazon anführen willst.Alle Themen der Episode im Überblick: Warum du als starke Marke 2025 an Sponsored Brands nicht vorbeikommst (02:33)Wie du mit Sponsored Brands den Mid Funnel bedienst (05:36)Ein Blick in die Zahlen: Wie viel investieren Marken wirklich in Sponsored Brands? (07:10)Update #1: Bid Boosting für AMC Zielgruppen (14:03)Update #2: Sponsored Brands Standard-Zielgruppen von Amazon (15:20)Update #3: Kostenkontrolle (18:48)Update #4: Neues Placement “Mid of Search” (21:00)Update #5: Dynamische Headlines bei Sponsored Brands (22:30)Links & Ressourcen:Alles, was du über Amazon Sponsored Brands wissen musstDein kostenloser Videokurs u.a. zum Thema Markenschutz: Die Amazon PPC Academy von ADFERENCEDeine Zeit ist kostbar! Lehn dich zurück und lass das ADFERENCE Amazon PPC Tool für dich arbeitenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf Youtube: https://www.youtube.com/@ADFERENCEMail: [email protected] 

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This episode was published on May 14, 2025.

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