218: Empathy in Fundraising with Maarten Bout

Meet Maarten Bout, Vice President for Major and Transformational Giving at United Way of Central Indiana, overseeing a team of 10 fundraisers. With over 12 years of experience, including major gift roles at Indiana University, he brings extensive expertise in donor engagement, team leadership, and advancing impactful philanthropic strategies.  In this episode, you will be able to: Understand the significance of empathy in enhancing donor-fundraiser relationships. Recognize the limitations of traditional fundraising metrics focused on short-term goals. Learn strategies to foster meaningful and long-term donor engagement. Identify the impact of fundraiser turnover on donor relationships and fundraising outcomes. Discover how improved working conditions can lead to more engaged and effective fundraisers. Get all the resources from today’s episode here.  Support for this show is brought to you by GiveButter. GiveButter is the easiest-to-use fundraising platform.  Your favorite fundraising tools, supercharged! Never miss a fundraising opportunity again. Givebutter Plus takes this award-winning platform to the next level with advanced automation, deeper donor insights, and eye-popping supporter engagement tools to help your nonprofit get ahead—and stay there. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point