#218 NAIMA Stacey Fitzgerald Redd

Regular listeners of Through the Noise may recall that Ernesto Glueksmann was about to be a father for the second time and he is now enjoying some much needed paternity leave with his lovely new baby. While Ernesto is away, we are pleased to welcome guest host, Stephanie Cerulo. Today Blake and Stephanie chat with Stacy Fitzgerald-Redd, the Director of Marketing and Communications for the North American Insulation Manufacturers Association. NAIMA is a trade organization representing nine companies involved in all facets of fiberglass and mineral wool insulation. Though not always considered the most glamorous of topics in housing renovations, Ms. Fitzgerald-Redd walks us through several reasons why insulation ought to be on the top of your home care list whether buying, selling, or simply staying put. Did you know, for example, that insulation is one of the very few improvements that boast a 100% (or more) return on investment? If you want to save money today and tomorrow, with the side benefit of reducing your carbon footprint, check out this episode so you don't miss an opportunity to start saving 30% on your energy costs. Stacy Fitzgerald-Redd is Director, Marketing and Communications for the North American Insulation Manufacturers Association (NAIMA). Fitzgerald-Redd is responsible for developing and implementing marketing and communications initiatives designed in support of the mission of NAIMA for fiberglass, rock and slag wool insulation products. Fitzgerald-Redd earned a Bachelor of Arts degree in Public Administration from Virginia State University. She and her family reside Springfield, Virginia. Prior to joining NAIMA in 2013, Fitzgerald-Redd was with the USA Rice Federation, where she spent six years developing and implementing communications strategies, writing and editing, reports, publications and newsletters, implementing and managing social media outreach and serving as a media and crisis communications spokesperson. She also worked in employee and customer communications at AMTRAK and spent 13 years working in research, communications and education for the Food Marketing Institute, the international trade association of the supermarket industry.