218: Real Broker Buys RE/MAX, What This Means for Real Estate Agents episode artwork

EPISODE · May 8, 2026 · 16 MIN

218: Real Broker Buys RE/MAX, What This Means for Real Estate Agents

from Selling Real Estate with Kelly Cook · host Kelly Cook

The real estate industry just saw one of the biggest brokerage announcements in recent years: Real Broker is acquiring RE/MAX Holdings. In this episode of Selling Real Estate with Kelly Cook, we break down what this merger could mean for agents, brokerages, technology, AI, revenue share models, and the future of real estate as a whole.With Real Broker rapidly growing through tech, AI tools, and cloud-based systems, and RE/MAX bringing a massive global footprint with over 145,000 agents across 120 countries, this deal has the potential to reshape the real estate landscape.Whether you’re with Real, RE/MAX, EXP, Keller Williams, Compass, or any other brokerage, this conversation gives important insight into where the industry may be heading next.👉 Follow for more real estate business strategies, market updates, and industry insights designed to help you sell more homes. LET'S GO!!Want to be a guest on our podcast? Email [email protected] OR [email protected] your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

Episode metadata supplied by the publisher feed · Published May 8, 2026

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218: Real Broker Buys RE/MAX, What This Means for Real Estate Agents

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