218. Retail Horror Stories Every Brand Must Avoid

218. Are distributor mistakes, weak trade promotions, and poor retail execution silently draining your cash and putting your brand at risk? Too many CPG founders learn the hard way—through lost margin, lost distribution, and sleepless nights. In this episode, I share real retail horror stories from founders just like you… and more importantly, the solutions to prevent them. You'll learn how to protect your cash flow, choose the right distribution strategy, stop wasting money on ineffective promotions, and build a business plan so strong anyone could run your company from it. We dig into trade marketing ROI, distributor accountability, strategic promotions, and why knowing your unique customer is your greatest competitive advantage. If you want to future-proof your CPG brand, extend your runway, and earn an equal seat at the retail table, this episode is for you. Try the free Trade Promotion ROI Calculator and explore past episodes to go deeper into these strategies at RetailSolved.com. Get instant access on the show webpage: RetailSolved.com/session218