218. Strategic Measurement and Management: Setting Wildly Important Goals for Business Success

On today’s episode of the Daily Dental Podcast, we discuss the concept of "what gets measured gets managed." Dr. Addison Killeen cautions against measuring potentially worthless metrics, the importance of measuring progress for improvement is emphasized. Dr. Killeen highlights the potential pitfalls of measuring certain aspects, such as break times or pushing hard sell tactics, which may harm employees and business systems. He underscores the significance of aligning noble goals with appropriate measurement strategies to avoid backfiring. Dr. Killeen shares his specific key metrics, including Google reviews, new patients, and revenues, stressing the interconnectedness of these goals for business success. He encourages listeners to assess whether they are measuring and managing the right things and suggests the setting of Wildly Important Goals for the upcoming year.