2188: TBT: Why Proximity Mailers Don't Work, And How To Fix Them

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we're going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said "we're in your neighborhood." Suffice it to say, he wasn't thrilled with that, so he gave them some advice as to what might work better.