219. CAROLINE FABRIGAS [Scent Marketing Inc.] ~ The woman who made ‘Bougie Hotel-Lobby Smell’ a thing.

Logos, slogans, jingle--they all matter, but Beauty Exec-turned-Founder Caroline Fabrigas knows that the next (and most impactful) frontier in branding is scent. Through her company Scent Marketing Inc., she's developed everything from iconic hotel scents (The 1 Hotel, Baccarat Hotel, and Auberge Resorts), to retail spaces, med spas, amusement park rides—even 20 blocks of 5th Avenue. Where money can be spent, scent can be smelled.Today we chat about scent as a means of branding, how Caroline got into this business, and how she reimagines her client's brands through the lens of smell. scentmarketinginc.com | ⁠scentfluence.com⁠ | @scentmarketingincSOTD: Chambre 52 Contre Ta Peau (get 10% off LuckyScent sample with code: perfumeroom) BOOK A SCENT STYLING SESSION W ME: linktr.ee/emmavernFRAGS MENTIONED: Chambre 52 Contre Ta Peau, Penhaligon's Fortuitous Finley, Comme des Garcons Odeur du Theatre du Chatelet Act I, Headspace Sauge, La Perla Once Upon a Garden, Celine Saint-Germain-Des-Prés, Dior Bois D'Argent, Abercrombie Fierce, Hollister Socal, Wayfair Perfect Weekend, Dior Eau Sauvage, Estée Lauder: Youth Dew, Cinnabar; Revlon Charlie, The One Hotel signature scent, Guerlain Shalimar, Chopard Casmir