#219: Casting a Wide Net

Picture a greasy-spoon diner. They have any food you could want for cheap -but it isn't fresh, or particularly good. No one goes to a greasy-spoon diner when they want quality food. It's the same thing with your contracting business. If you cast a wide net and try to do it all, you'll only ever be able to charge low prices.   In this episode, we talk about… Why folks with higher budgets prioritize speed and quality over someone with lower prices who "does it all". How when you specialize, you're able to charge higher prices and attract the kinds of customers who are willing to pay them. How this all comes back to the scarcity versus abundance mindset that we often talk about. How, when you niche down, you have to be prepared to tell people no. Why when you're in the process of narrowing down to your preferred niche, you need to present yourself as the specialist you want to be.   Links to resources: Contractor Sales Academy   To learn more, join the Facebook Group Common Sense Contracting.   For more Contractor Growth Tips, visit https://fullsailmarketing.com Full episodes available on Youtube and all major podcast platforms.