219. Christian Raveaux, Head of Retail Media Connect at REWE: Pioneering Grocery Retail Media in Germany

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london  Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe. Tune in to hear about: Christian's career in Retail - which started when he was 17! The evolution of Retail Media  REWE's unique value proposition Germany's Grocery landscape Standardization ' will we get there? Recommendations on how FMCG can maximize Retail Media    More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian