EPISODE · May 4, 2022 · 45 MIN
#219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022
from Let's Talk Loyalty
The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------In this episode, Adam Posner, joins us to talk about his hugely popular "For Love or Money™ Australia" research report and insights for 2022.Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the "3 Bs" of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.Show Notes:1) Adam Posner, CEO and Founder, The Point of Loyalty2) For Love or Money™ 2022 Australia 3) The Point of Loyalty website
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#219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022
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