#219: Stop Chasing Volume — He Walked Away From 60 Deals a Year - Frank McGovern

600 residential deals. $96,000 largest check. Then he walked away and started over. In this episode, Chris sits down with Frank McGovern — a Philadelphia-based wholesaler who started in 2010 with 100 bandit signs, built a 7-person operation doing 60 deals a year, and then shut it all down in 2020 to chase commercial real estate and AI-powered lead generation. Frank has done it the hard way, the right way, and the expensive way — and he's here to tell you exactly what he learned from all three. In this episode you'll learn: How Frank hit $60,000 in his first 90–120 days of wholesaling starting from zero Why he shifted from 60 deals a year at $5,000 per deal to fewer deals at $22,000–$23,000 per deal Why managing employees killed his profitability — and what he did about it How he completed 600+ residential transactions before pivoting to commercial real estate How he now runs lean with virtual assistants and AI voice agents that answer calls, qualify leads, and book appointments 24/7 Why he's targeting 18–24 commercial deals annually and splitting between wholesale and acquisitions His advice for new wholesalers: stop following generic advice and find a local mentor Frank's story is a masterclass in knowing when to scale, when to cut, and when to completely reinvent. 🔗 Connect with Frank McGovern: Instagram: @phuckitfrank 🎙️ Follow Chris: Instagram: @chris.reichenbach TikTok: @chris.reichenbach