#219 The Only Two Areas You Should Be Spending Your Time

Get Clients or Get People: The Only Two Things That Matter What should you really be focusing on as an accounting firm owner? In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm. You’ll discover: → Why 90% of your time, money and attention should go to just two things → The real value of your time – and how to buy it back → How to use lifetime value to reframe your entire marketing approach → The single most important decision you can make to attract the right clients I also share how I track where my own time goes, the most overlooked marketing mindset shift, and what I learned from one of the UK's top marketing minds. If you’ve ever felt overwhelmed by all the “things” you could be doing, this episode will help you cut through the noise and stay laser focused on what actually moves the needle. Take a listen and let me know your biggest insight – I’d love to hear from you on LinkedIn ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.