219: Why Google Ads may not solve sales issues in your tour business

Chris discusses some preconceptions about Google Ads and at what stage it is right for your business… if at all.Google Ads is a great tool when used correctly. As a marketing channel, I have seen outstanding results from Google Ads that have transformed businesses for the better, but it’s important to recognise that most of these businesses realised how important it was to invest time and money in order to receive a true return on investment. Check out the calculator video here: https://youtu.be/TEah0IFMATI